Build a future-proof online machine that boosts streaming service sales in Belgium
Proximus was in need of a tangible case to increase its streaming service sales. By shrinking the scope of the challenge to one product, i.e. Netflix, forming a multidisciplinary team, and using our DCC model to better detect Netflix target groups and their needs, we were able to improve Proximus’ customer centricity mindset and install an end-to-end way of working. All with one clear goal: providing a seamless digital experience that sells more.
About the client
Proximus is the largest of three Belgian telecommunications companies and is a provider of digital services, communication, and ICT solutions through both fixed and mobile networks. It accounts for just a little over 45% of the total market share in Belgium.
Netflix sales x3
Netflix decoder installations x10
1/8 of media budget
Customer journey mapping
Landing page creation
Tests and optimization
Jim CasteeleChief Consumer Officer – Proximus
Digipolitans is a true partner
“Our team worked closely together with Digipolitans to make Proximus’ digital transformation happen. They are a true partner.”