To leverage Proximus’ content marketing strategy, we developed and installed a data-driven approach for both blog (Proximus.be) and video (TikTok, Instagram Reels, and YouTube Shorts) content. By performing a keyword and gap analysis, we were able to create touchpoints that matter: content that solves consumer pain points, uses a consumer-centric tone of voice, and answers to every phase of the consumer journey, better and faster than the competition. Strong SEO content improved Proximus’ ranking, a well-thought-out SEA campaign guaranteed visibility.
About the client
Proximus is the largest of three Belgian telecommunications companies and is a provider of digital services, communication, and ICT solutions through both fixed and mobile networks. The company accounts for just a little over 45% of the total market share in Belgium.