Proximus: data-driven content marketing

The challenge

Create a data-driven content marketing strategy that drives results

Our role

To leverage Proximus’ content marketing strategy, we developed and installed a data-driven approach for both blog ( and video (TikTok, Instagram Reels, and YouTube Shorts) content. By performing a keyword and gap analysis, we were able to create touchpoints that matter: content that solves consumer pain points, uses a consumer-centric tone of voice, and answers to every phase of the consumer journey, better and faster than the competition. Strong SEO content improved Proximus’ ranking, a well-thought-out SEA campaign guaranteed visibility.

About the client

Proximus is the largest of three Belgian telecommunications companies and is a provider of digital services, communication, and ICT solutions through both fixed and mobile networks. The company accounts for just a little over 45% of the total market share in Belgium.


  • Organic website visitors x2

  •  +72% new blog visitors

  • TikTok followers x70, CPC -50%

Key activities

  • Data analysis
  • Content creation
  • Keyword analysis
  • Ad creatives
  • Landing page creation
  • Dashboarding
  • Tests and optimization
10 – 20 min

Schedule a quick strategy call

  • Analyse challenges
  • Spot opportunities
  • Discuss strategy