Matexi: optimizing lead generation

The challenge

Increase qualitative leads in a cost-efficient way by implementing a new digital way of working. ​

Our role

Matexi needed a strategic partner to help them optimize their lead generation. Together we assessed Matexi’s organizational structure, its way of working and its digital customer experience. We used our DCC model to discover Matexi’s target audience’s profile and needs, create an enticing experience for them, and optimize the lead conversion rate.

About the client

Matexi is a Belgian project developer active in Belgium, Luxemburg, and Poland. The company is an industry leader in neighborhood development and inner-city reconversion projects. In 2022, Matexi sold 1,492 houses and apartments, and realized a revenue of 438 million euros. Since it was founded, Matexi has built 45,800 homes.


  • Leads x 3,5

  • Media spend: -95%

  • Improved lead quality

Key activities

  • Data analysis
  • Customer journey mapping
  • Persona creation
  • Message creation
  • Ad creatives
  • Landing page creation
  • Dashboarding
  • Tests and optimization

Project reviews

Matthijs Keersebilck Sales, Marketing & Communication Director – Matexi

Digipolitans gave us clear insights

“The scan performed by Digipolitans gave us a clear glance on the enablers we needed to instore to create a cost efficient digital first approach supported by the organization.”

10 – 20 min

Schedule a quick strategy call

  • Analyse challenges
  • Spot opportunities
  • Discuss strategy