Belgian Alliance: premium data-driven advertising solutions at scale

Digipolitans acted as an independent partner to align all stakeholders on the why, what, and how, to inject a can-do mentality, pragmatism, speed, and focus, and to drive execution. We scanned, the visions, assets, and cultures of each party to determine the scope of the alliance. Next, we helped align all parties on a concrete action plan which existed of launching two MVP’s simultaneously to test the collaboration in-market: a common digital advertising solution and a common Addressable TV solution. This led to a structural partnership between Belgian media and telcos to make Addressable TV as an advertising product more standardized, easier, and more accessible for the Belgian advertising market.

The Belgian Alliance consists of major Belgian companies (SBS, Rossel, DPG Media, Mediahuis, RTL, RTBF, Telenet, and Poximus) who wanted to tackle shared data and innovation challenges together in order to enable targeted advertising on TV as well as on online platforms.